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BUSINESS CARDS | postcards | snap cards
greeting cards | EXPRESS cards | web cards

Supported graphic formats and file submission hints for full color Crocodile business cards, web cards, postcards, snap cards

If your graphics program is not listed immediately below, save your file in a
cross platform file format. See "Suitable graphic file formats" below. These cross platform file formats will produce results equivalent to our high end graphic programs.

Supported programs: Photoshop to latest version; Illustrator to latest version; QuarkXpress to version 5; CorelDRAW to version 11; Pagemaker to latest version; Microsoft Publisher to latest version.

Microsoft Word & Microsoft Publisher: We have developed the process to convert your MS Word and MS Publisher files to one of our high end, high resolution graphic programs. Once converted, your card output will then be suitable for printing. Make sure that all pictures and graphics in your own card file are from original 300 dpi (dots per inch) graphic files. Submit the complete file, including all fonts utilized in the design of your card.

Suitable graphic file formats: PC or Mac Tiff formats, BMP, PSD Photoshop format, EPS format, Illustrator AI format, Corel CDR format (EPS, AI and CDR formats should be saved with all fonts converted to curves or outlines). For high quality reproduction provide bitmap files at 300 dpi. All processing files must be saved in CMYK mode (not RGB mode). If you did not save fonts as outlines or curves (depending on the program that you are using), include with your submission to us all support files, including fonts.

If your card will contain a bleed, that is if any element of the card will be printed right to the edge of your final card design, then your card design should be increased in size by 1/8 (0.125) inch all around. Therefore, a card with bleed elements should be designed in a 2.25 inch x 3.75 inch template size. Consequently, the background image or graphic element should be modified to extend to the new larger size.

After your card will be printed in this size, it will be trimmed (cut) to the standard business card size, namely 2 inch x 3.5 inch size.

Critical to the design of your card is an inside text margin from the trimmed edge of the card. Typically text margins should be minimum 1/8 (0.125) inch from the trimmed edge of the card. Inside text margins apply to all cards with or without bleeds.

Not all Pantone colors have a CMYK equivalent
We can print your job with optional Pantone color(s), but for each Pantone color included, there will be additional charge(s) due to increased costs of running specific color(s) for your job. However, if you do not want to pay extra for Pantone color(s), we ask that you convert your Pantone color to CMYK mode equivalent prior to submitting your file to us, in order to ascertain whether the resulting color will be a suitable match to the original Pantone color.
Please note that when Pantone colors will be converted to CMYK, the converted color(s) may not be identical to the original Pantone color and in some cases may be extremely difficult to reproduce as evidenced by the representation to the right.

If we will receive a file in RGB mode, we will automatically convert the files to CMYK mode for printing. We cannot print from files that are saved in RGB mode. If you do not want us to change modes for you, then you should convert your RGB file to CMYK mode yourself, before submitting same file. Not every RGB color has a CMYK equivalent with the result that there could be more than subtle color shifts. If you have not yet designed your project and are reading this for the first time, please do not even attempt to design in RGB mode, but start designing from scratch in CMYK mode (that is the way professionals design cards). This way, you will not be surprised at the end of your project, when you will have done all your detailed work and finally decided to convert your painstaking project to CMYK mode for submission to us.

If you were not satisfied with the look of your file after converting from RGB to CMYK mode, then it will be necessary for you to modify your design to suit your taste. In the future, if you will design a card for printing, the card should be originally designed from scratch in CMYK mode and the colors that will appear on the monitor should duplicate well in the final printing process.

CMYK vs. RGB Mode
Graphic files saved in RGB mode are designed to be viewed utilizing your monitor which is luminous. This is not the same format that is used for printing. Therefore, the properties of RGB and CMYK will show up differently on your monitor for each of these modes. This becomes extremely evident if one tries to print an RGB file on high end four color process presses. RGB images will not reproduce at all. Just because your RGB file prints on your $200 ink jet printer does not necessarily mean that it is compatible with $1,000,000 5 color Heidelberg presses plus inline coaters.

The CMYK format is designed to give clarity and brilliance to the printed product, but the luminosity of a CMYK file, unfortunately, will never duplicate the luminosity one sees on the monitor. That is the reason for the difference in the quality of the images on the monitor.

In order to enhance colors when you will print with us, we additionally process your cards with clear liquid high gloss UV coating. Not only does our free UV coating increase brilliance of printed colors but it also extends the life and protects your cards from soiling.

Also graphics viewed on a monitor cannot be viewed at resolutions more than 72 dots per inch, whereas we typically print your graphics at resolutions of 300 dpi (from graphic files submitted at this resoltion). This quality of reproduction somewhat will make up for the loss in luminosity.

Note: Matching of final printed colors to video monitors and other output devices is not accurate and should not be relied upon for accurate color matching, as different output devices yield colors in varying degrees of accuracy. CMYK process color printing that we use is reproduced in pleasing color quality.

Size of files: If your files are bigger than 5MB, please arrange for delivery of your disk to us as outlined in Mail/Courier below.

Delivering your graphic files to us

The Delivery Option chosen below for submitting graphic files to us must always include your 5 or 6 digit Sales Order Number taken from your online purchase receipt.

WEB-BASED FTP: You will require your sales order number to upload your graphic files to us.

Additional services in excess of our standard fee will be quoted to you on the basis of $30 / half hour. Please specify how you would like your card to look.

NOTE: Crocodile four color process printing reproduces colors in pleasing color quality. Final output colors should not be compared to video monitors or other output devices as different output devices yield colors in varying degrees of accuracy. Please read our Conditions of the Sale.
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